My business started 3 years ago as a side-hustle while I worked as VP of Sales for a technology company. It started as a blog and then moved into a podcast called the She Reaches podcast.
It started as a fun hobby that brought positivity to a challenging time in my life. I began to realize that while I had put in over a decade at being successful in my career, it may not be the one I wanted or the type of success I wanted.
Two years in, I quit my corporate job and made the leap to working on it full-time. My goal has always been to share my experience as an ambitious working mom so that others would feel less alone and more supported. I now provide strategy for working moms so I can support them in having it “all.”
I have been married 10 years to my architect husband. I have two sweet girls—ages 6 and 3. We recently moved from DC to Charleston, SC and have been enjoying lots of family adventures as we settle into our new town.
Starting a business really is the road less traveled, and some people around you will not understand why you feel compelled to take that road—particularly when you struggle (and you will struggle!).
My biggest challenge has been quieting my inner critic—which wants to tell me that I should do what other people do or think is right—when in reality, that is not what will make me feel happy or successful.
Being a mom is an integral part of my business for two reasons. First, my goal is to support working moms because it can be so challenging to manage a career and motherhood. Second, I chose to own my own business in order to better balance my time and to have a flexible schedule to spend time with my girls.
I’m a much more creative person because I’m a mom. Knowing that I have two little human beings watching what I do means that I push myself more to try new things to be a good example to them.
I would tell them to use their own compass in what to do and when. There are so many different courses and frameworks—not to mention podcasts and blogs and social media—that tell you how to approach your business. While some can be helpful, they can’t tell you what is right for YOU. Do what feels right for you and aligns with your values and mission. If not, you will end up with something that feels like an ill-fitting dress.
I would give the same advice as I do for business—do what works for you. Each mom and baby is different, so there is no one-size-fits-all approach to pretty much anything. Don’t let other people’s well-intentioned advice become rules for how to do things “right.”
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Tiffany Walker is the co-founder of She Reaches, where she’s a strategist to working moms, helping them put systems in place to feel less stressed and make space for what matters in their lives. Tiffany previously served as a Vice President of Sales and Product at a rapid-growth technology company and has over 12 years of experience working with top media and broadcast companies such as ABC, Viacom, and Hulu on their digital strategy. She is a wife and a mom to two daughters (6 & 3 years). Follow her on Facebook at She Reaches and on Instagram at SheReaches. Make sure to check out her strategy sessions here.
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