MyMotherHustle Story - Michele Duwe
“This is a huge mindset shift—to go from having so many rules to the one creating the rules.” Here’s Michele Duwe’s #MyMotherHustle Story.

When and how did you begin your business? Give us the backstory! 

It was November and my husband and I were in the car driving to one of our children’s activities. At the time, I was a sales rep that traveled 75% of the time. When I was home, I almost felt like a visitor. Because I was gone so much, my husband and children had this whole life without me. I announced to my husband that if something were to happen to my job it was okay because I knew what I would do. He asked me what would that me, and I told him a virtual assistant—allowing me to actually make a difference and support small business owners. He blew this off. But for me, it was a knowing calm.

January came and my flight to our annual sales meeting was booked. I was set to leave in four days. My manager scheduled a meeting with me to discuss a number of outstanding items that I had for our customer. But instead of discussing my list, it was a call to let me know that they restructured the sales department and my position was eliminated. I was in shock—each January it seemed that our sales department was restructured looking for the next great revenue-generating structure. But this year it affected me.

I cried and cried. My husband said to take time and think about what it was that I wanted to do. It was that next day that I began the research to launching a virtual assistant business.

It started out with a few clients—working on WordPress websites, creating landing pages and creating email sequences. Over the past three years in business, I’ve gone from Virtual Assistant to Online Business Manager.

Tell us a little about your family. 

My husband and I have been married for 18 years. We have three healthy, active teenagers (17, 15, 14). We spend our time chasing them around. Our oldest will be a senior in high school next year.

I can tell you that I will not be ready for her to leave. It actually brings tears to my eyes every time I think about it. My children amaze me each and every day. The fact that I get to see them each and every day fills my heart with joy!

What were the biggest challenges you’ve faced or lessons you’ve learned since starting your business? 

Consistent client work was the challenge in the beginning, along with the transition from employee to business owner. This is a huge mindset shift—to go from having so many rules to the one creating the rules.

How does motherhood affect or influence your business? Your creativity? 

It helps me show my children that dreams are worth working for and pursuing and that you do not have to fit into the same box as everyone else—you can go out and create your very own unique career and business.

What advice would you give to a brand-new creative entrepreneur? 

Create repeatable processes in your business, push yourself outside your comfort zone, and always be kind to yourself.

What advice would you give to a brand-new mom? 

This one is easy. People tell you to enjoy every minute because it goes so quickly. When you’re up to your eyeballs in dirty diapers and sleepless nights, ya think, “ya, right.” But, it does—it goes so, so quickly. If I could go back, I’d leave the mess and the dishes and always choose to play with my children.

Ready to tell YOUR #MyMotherHustle Story? Submit it here.


Michele runs Miss Task—a virtual business management service assisting mindset, health and energy coaches. When you know you need help, but you’re just not sure how—they manage all the pieces so that you may focus on revenue-generating tasks to grow your business. Follow her on Facebook at Miss Task and on Instagram at MissTaskVA. Make sure to check out her Email Planning Marketing Guide.

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