MyMotherHustle Story - Danielle Roberts
“Even if it seems like someone is going to be your competition, if you make friends and work together, big movement can happen for both of you.” Here’s Danielle Roberts’ #MyMotherHustle Story.

When and how did you begin your business? Give us the backstory!

I was sitting at Disney’s Aulani Resort on Oahu with my friend, Taylor. I’d taken the day off of my Navy job, our kids were with the babysitter, and we started brainstorming for her business, Dear Olympia. After reflecting on our time together, I realized how much I loved creating business strategy and it was that week, in December 2014, I started Legacy Creative Company.

I poured myself into learning branding, positioning and figuring out what I wanted to offer. What I started with was not what I currently offer, but it was something to get my name out there and grow my business.

In July 2015, I “met” Dana Malstaff (Boss Mom) in the Savvy Business Owners Facebook group when she asked for beta readers for the first Boss Mom book. I was pregnant with our third son and at the time, growing my business and being a Sailor in the Navy. What I didn’t expect was that I would have my request to transition out of the Navy and move back home to Wisconsin granted – at 36 weeks pregnant.

Fast forward to November when I knew that my unemployment would be running out and I had to either start making money in my business or go to work for someone else. I decided I need to get visibility so I reached out to Dana and asked if I could write a blog for Boss Mom. She responded that she wanted me on the Boss Mom Podcast and asked what business I wanted to talk about. Knowing that my organization packages were not going to make money, I decided at that moment I was going to be a virtual assistant, something I’d seen talked about in Facebook groups.

I was on the Boss Mom Podcast in January 2016, Dana hired me and from there I got a few more virtual assisting jobs. Since then, I’ve transitioned from a virtual assistant to an online business manager and returned to my roots and love for strategy. I also have written a devotional for Christian business women called Created for This and begun mentoring business women through my personal brand, Danielle Roberts.

Tell us a little about your family. Share as much or as little as you feel comfortable.

My husband and I met while we were in the Navy and were married four months later. We’ve been blessed with three kids, currently ages 6, 4 and 2 with a fourth on the way. In the seven years we’ve been married, we’ve moved eight times. One of the biggest things we credit to our marriage success, aside from our stubbornness, is the weekly or bi-weekly date nights.

What were the biggest challenges you’ve faced or lessons you’ve learned since starting your business?

Continuing to grow has been a big challenge. I’ve learned in order to grow, making relationships and nurturing them have been key. Even if it seems like someone is going to be your competition, if you make friends and work together, big movement can happen for both of you.

How does motherhood affect or influence your business? Your creativity?

Motherhood has made me more confident in myself. It has also given me a deeper purpose. I want to create a legacy to pass off to my kids. Even if they don’t take over my business, I want to show them that it’s not necessary to work for someone; if you’ve got a passion and a desire to do things your own way, you should.

What advice would you give to a brand-new creative entrepreneur?

Build strong relationships with those who you trust. Networking and friendships have made the biggest difference in my business. You can’t replace people for profit, and having relationships has made a bigger difference in my business than the money I’ve made. It’s a lonely road if you don’t make those friendships.

What advice would you give to a brand-new mom?

Do things your own way. When you become a mom, you’re capable of knowing what’s best, so take in advice from others who lovingly give it, but then also know you don’t “have” to accept that. Cherish the time when they are young, because it goes quickly. And yes, everyone says that, but you’ll miss it when they’re older. Enjoy every snuggle and sleepless night; it’s a season and you’ll miss it.

Also, if you feel like you might have depression or anxiety, get help. Talk to someone. I struggled for six months with hating my daughter, and it’s hard. I wish I didn’t have to go through that, but sometimes that’s out of our hormonal control. There’s no shame in asking for help and it really only makes you a stronger, better mom.

Ready to tell YOUR #MyMotherHustle Story? Submit it here. 


Danielle Roberts is an online business manager, she spends her days working with entrepreneurs to develop their business strategy and handling their day to day through her business Legacy Creative Company. As an author and mentor to Christian business women through her personal brand, Danielle Roberts, she loves to show them how weaving faith into their business is possible. She is a wife and a mom, and she strives to keep her family a priority and maintain a solid relationship with her husband. She loves coffee, Jesus, date night and chasing after her kids. Follow her on Instagram at Danielle.M.Roberts and LegacyCreativeCo and grab her book here

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  • Danielle Roberts

    Thanks for the feature and the work y’all are doing at Mother Hustle! Your support of mom business owners is amazing!

    November 8, 2017 at 3:31 pm

  • admin

    Thanks for sharing your story with us!

    November 8, 2017 at 5:00 pm

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