MyMotherHustle Story - Caitlin Houston
“So much of my blog is centered on my daughters—not even just my blog content, but my drive to be successful.” Here’s Caitlin Houston’s #MyMotherHustle Story.

When and how did you begin your business? Give us the backstory!

I started blogging in 2008 as a way to record my wedding planning process—never with the intention of making my blog a job. After my wedding was over, I realized I loved the community I had found by blogging, as well as the creative outlet. I’ve always loved to write and my blog is a place where I can go to relieve some stress, ask for advice, or share something I’m passionate about.

In the last couple of years, I discovered Confessions of a Northern Belle was starting to become a source of income for my family. I put my heart and soul into my posts—whether it’s an influencer collaboration or just thoughts about being a SAHM/full-time blogger—my blog posts are real, honest, and relatable.

Tell us a little about your family. 

I have two beautiful spunky little girls—Annabelle is 4 years old and Ailey is 1.5 years old. They keep my husband and I on our toes with their strong-willed personalities, inquisition, curiosity, and energy. We also have a kitty named Mcmuffin, who spends his days hiding from Ailey or bird watching.

What were the biggest challenges you’ve faced or lessons you’ve learned since starting your business? 

One of my biggest challenges since starting Confessions of a Northern Belle has been to stay focused on my goals when I see the success of other bloggers who started writing after me. However, as they say, “Comparison is the thief of joy.” I’ve been working to recognize my own successes—big or small—and using that to drive me forward. I’ve learned everyone is on their own walks of life and the only way I can become better at what I do is by looking at myself and not others.

How does motherhood affect or influence your business? Your creativity? 

So much of my blog is centered on my daughters—not even just my blog content, but my drive to be successful. I want my girls to look at their mommy and be proud for all of her hard work and determination, as well as my creativity.

What advice would you give to a brand-new creative entrepreneur? 

Don’t give up! There are going to be bumps in the road and days you want to quit, but stick to your plan and have confidence in yourself. If you manifest success, you will achieve it.

What advice would you give to a brand-new mom? 

Never be afraid to ask for help. Becoming a mother has earned you a ticket into one of the coolest clubs ever…and all moms have been through something. Whether it’s a sleepless night or a week-long tantrum, we’ve been there. Find your mom tribe and don’t let go.

Ready to tell YOUR #MyMotherHustle Story? Submit it here.


Caitlin Houston is a New England native who has spent the better part of the last 12 years living in the good ole South. She’s returned to her home state of Connecticut with two little girls and her Tennessee-born husband. Caitlin is an elementary school teacher turned SAHM who spends her days managing a blog while chasing around her daughters, Annabelle and Ailey. Follow her on Twitter at CatalynBear, Instagram at CatalynBear, Pinterest at Catalyn and Facebook at Confessions of a Northern Belle.

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