Mamas- Let Your 'WHY' Be Your Guide - by Illiah Manger for MotherHustle
“My why got me through. Now that I’m emerging on the other side of the inner and outer turmoil, energy is slowly growing. The desire to build a life on my terms has returned.”

‘He who has a why can endure any how’ — Frederick Nietzsche

Like the branches caught in the howling winds outside our window, motivation gets roughly tossed around. When they calm, it returns with remembering my why.

Where does it come from? How do you define it?

I have never had a lack of motivation – until last year. My failing marriage turned the world upside down to make me question everything: entrepreneurship, friendship, career, parenting, love.

Do I need to leave the entrepreneurship life I love passionately for a predictable income and subsidized health benefits?

Is this friendship one-sided or mutually beneficial?

Am I using the right language with C and V to help them process the changes in our family?

Am I wrong to believe that love in marriage can return after it’s lost?

Life on pause. Motivation, gone.

I let go. I allowed myself the space to process and, with your help, struggle and grieve.

Pain is temporary. I’m looking back with gratitude that many facets of my life are cleansed. My why got me through. And, now that I’m emerging on the other side of the inner and outer turmoil, energy is slowly growing. The desire to build a life on my terms has returned.

Through this transition, why never waivered.

I still live to create an intimate connection with my clients, with their brands and between their businesses and their customers.

I still find immense joy in helping to tell your story authentically, to showcase your gifts and talents and move your business forward.

I will always work toward living as an example for my muses to show them how to define success on their terms, only.

I’m determined to teach them that happiness and fulfillment originate from within.

So if you, mama, are like I was, and feeling like your life is on pause, here are some questions to help you find YOUR why:

  1. What makes you feel alive?
  2. What are the things you are naturally good at?
  3. What problems do you solve that you bring the most fulfillment?
  4. How do you define success?

By knowing your why, and keeping it centered during life transitions, you can make sure that the next time the winds are howling, your motivation remains steady and sure.


MotherHustle panelist Illiah Manger is the creative mind and chief designer behind C&V, where she collaborates with daring business owners with heart. She is known for creating clarity and focus while allowing her clients to co-pilot the design process. Illiah wholeheartedly believes in brands that are intimate and designed to tell a story. She is also the co-founder of Elevate & Cultivate, an online community for design professionals to strengthen their skills, get feedback on their work and make friendships stronger than Gotham Ultra.

Outside of C&V and Elevate & Cultivate, Illiah is a paper lover, mom of two daughters, earl grey tea drinker, cookie hunter and typography lover. Find her on Facebook,Instagram and Pinterest.

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