Finding Focus in the Mental Load of Motherhood [November Theme] - by Emily Cretella for MotherHustle

“If you ever want to know what a mom’s mind is like, imagine a browser with 3,427 tabs open. All. The. Time.”

We’ve all seen (and probably laughed at) the meme with the above quote — because things are funnier when they’re true, right?

(Literally. I just counted, and right now I have three browser windows up on my computer with 31 tabs open. They’re all things that need my attention. And that doesn’t count the virtual tabs that are right now open in my brain.)

But why is that? Why does something like this resonate with so many of us?

It’s because, as moms and as business owners, we have an exorbitant amount of DETAILS to keep track of.

Business strategies. Accounting. Client work. Future planning. Teams. Systems. Marketing. Visibility. … And that’s just on the business side. Add in the school schedules, kids activities, meal planning, household chores, holiday shopping and daily minutiae of the motherhood side — and the thinking about ourselves self-care side — and the details are laughable.

It’s called the Mother’s Mental Load — and it makes it really, really hard to focus.

Earlier this year, a French comic artist perfectly illustrated this phenomenon in an explanation that has since gone viral. “You Should’ve Asked” talks about the weight of being in charge of the details of a home, on top of all of our other responsibilities as women and moms. She says:

“When a man expects his partner to ask him to do things, he’s viewing her as the manager of household chores. So it’s up to her to know what needs to be done and when. The problem with that is that planning and organizing is already a full-time job.”

The planning, the organizing, the predicting … it’s exhausting.

Which is why, this month on MotherHustle, we’re going to be exploring FOCUS: what it means, what we need, and how to break through the Mental Load to achieve it.

Some of the things we will be exploring:

  • How do you choose what to focus on at any given time?
  • Do you find it hard to maintain your focus in business or in motherhood?
  • How can a lack of focus impact our business?
  • What is one thing a new mom or new business owner should focus on? What tips do you have for other mompreneurs?
  • Are there things you’ve focused on in the past that now feel unimportant?

We want to hear from you, mama. We want to know how you find your focus — and in turn, find your fulfillment. So join in on Facebook, or Instagram — or email me to chat about it — and let’s focus on this together.

Fun Bonus!

Run Your MotherHustle-Best Week Ever Workbook

Our MotherHustle email subscribers will be getting our new guide for free to help you find your focus in the day-to-day. It’s called Run Your MotherHustle: Best.Week.Ever. Workbook, and it’s designed to help you do work you love while loving on your family.

Not a MotherHustle Insider? Sign up now to get your free workbook. 

Emily Cretella is the founder of, as well as the copywriting and content marketing firm, where she helps clients create + share stories their audiences love.

She adores being mom to her two little ladies and drinking obscene amounts of coffee from mugs with pithy sayings. Find her on Instagram, and learn more about ways you can collaborate with MotherHustle. 


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