on coaching and masterminds - mompreneur support - emily cretella motherhustle
Business coaching, life coaching, masterminds, oh my! What type of support system works best for creative mompreneurs — and what makes an impact on business or personal success? We asked our MotherHustle panelists.

When I first started my business and people found out that I worked from home (alone. in front of my computer. all day.), they would inevitably ask: “But don’t you get lonely?!”

And I would laugh.

I’m an introvert by nature, so I love having quiet, white space to think, reflect and work. (And when you add being a mom of young children into the mix, having anything “quiet” or “white” or “space” is hard to come by.)

It wasn’t until I began connecting with (ok, following) other female entrepreneurs online that I realized not only how important it was to have connections with other like-minded ladies, but also how much I was missing it from my agency days.

Still, I stayed a quiet online lurker, watching as others connected and shared. Which suited me for a long time. But then I got to a point where I felt stuck and alone in my business. I knew I needed someone with an outside perspective. Someone who could help me strategically work ON my business rather than just IN it.

So I hired a coach.

Working with a business coach one-on-one helped hold me accountable to my dreams. It helped me stop saying “one day” and start saying “next step”. It made me analyze where I was and define where I wanted to be.

Through my coach, I also had the opportunity to take part in two mastermind experiences. What is a mastermind, you ask? It’s when a group of business owners comes together to offer each other regular support, business advice, brainstorming, strategy and all-around awesome sisterhood.

One of my mastermind groups was held entirely online, and the other involved an in-person retreat. Both experiences helped shape my business and my goals in different ways.

So I was curious: what experiences did the other MotherHustle panelists have with coaching and masterminds — and did they impact their business growth and life fulfillment?

Here’s what the ladies had to say:


“I did coaching during a transition period in my business and I gained so much from that experience. In a broad sense, that coaching gave me the tools and the shift in mindset I needed to be more ready and willing to accept bigger things in my work, but I don’t necessarily look at it and link it to any one specific turning point in my growth.” — Phyllis Sa

“Working 1:1 with a business coach, I’m able to dive into the specific challenges I’m facing in business and spend all my coaching time working through those. When it comes to mindset blocks, 1:1 coaching has definitely moved me forward faster.” — Abby Herman

“I’ve invested in business coaching in intensive scenarios. I’ve found that when there is a lot of fear around a decision or ‘next step’ in my business, getting the personalized and intensive attention has helped me find the answers, clarity or breakthrough needed in that season.” — Kathy Dixon

“The biggest impact for me has definitely been 1:1 business coaching. It’s intense and eye opening and honest. Without it, I would have given up on this business life long ago. I don’t think C&V would exist. I’m proud and grateful and inspired that it does.” Illiah Manger


“I spent about six months working with an amazing life coach in a program that was all about finding clarity and purpose. Along the way I unraveled a lot of personal stuff that was holding me back. It made me realize that we don’t need to have major ‘issues’ or traumatic events in our lives to feel stuck, confused and discontent—especially when we’re dealing with the huge impact of entrepreneurship and motherhood.

While a life coach might not feel like the right move for everyone, when you work for yourself, the lines between what affects you personally and what affects your business are so blurred they’re inseparable. Working with a life coach made a profound difference, in all areas of my life.” — Stacy Firth

“My version of a ‘life coach’ is my therapist. I love the man and sing his praises. Motherhood, marriage and adulthood is tough enough. Throw in life, business and confusing day-to-day emotions, and I’ve found it indispensable to have a logical, level-headed, and at times, challenging voice help me reflect and re-shift my perspective. Depending on the season I may go weekly, monthly or as needed.” — Kathy Dixon

“My first life coach helped me resolve a lifelong conflict, and she gave me the tools to handle relationship challenges that I could never have imagined. It was a short coaching relationship, but I wouldn’t be the person I am without it.” — Illiah Manger

“I recently finished up a 4 month 1:1 coaching program. My focus was more on personal growth and working through some mindset shifts. We really dove in deep about why I don’t feel successful as well as some major money mindset shifts. It was invaluable for me to be able to share my thoughts and feelings without having to be filtered.

Having a coach allows you to have someone who views your business, your ideas, and your feelings differently than your husband or biz bestie does. I was not defensive when my coach would ask hard questions. I was able to just process what she was saying and not feel like I was being attacked. I also knew that I would be wasting my own money if I didn’t do the work. If I didn’t dive into the hard stuff and sit in the mess and really unpack it. Major accountability there.” — Jen Hatzung


“My mastermind group has been indispensable in how I run my business and tackle my work on the more day-to-day level. We’ve developed a really great trust, having done this for a couple of years now and witnessing each of our design businesses grow in very different ways. They’re like my secret behind-the-scenes team without actually being my team, if you know what I mean. I think that kind of support and connection with others in the same boat as you is really such a big key to making this online entrepreneur thing work!” — Phyllis Sa

“Working in a mastermind group, I’m able to connect with other business owners and see how they run their own businesses, all while getting valuable feedback from them about challenges I’m facing. When it comes to building a community of resources and support that focuses on encouragement, masterminding is my go-to.” — Abby Herman

I’m new to the world of masterminding this year and if I’m honest, I was a bit worried it be a ‘woo-woo girl’ environment. Instead, I found that the mastermind I did consisted of eight other business owners in similar places in their business, facing similar struggles, and all willing to provide the support and accountability needed. It was normalizing to hear that my struggles weren’t unique and also the sense of community in a mostly digital business, was awesome for the 10 weeks it lasted. I look forward to participating in more mastermind sprints throughout the year.” — Kathy Dixon

“The mastermind [I was in] came at a pivotal time, and it really helped have a group of women to bounce ideas off of, hold me accountable, cheer me on. If every mastermind experience could be as fruitful, I would be in one all the time.” — Illiah Manger


“I think I’ll always use both business coaching and mastermind groups in my business because of the relationships I’ve formed and the growth I’ve seen. I couldn’t be where I am today without only one of them.” — Abby Herman

“I just started working with a business coach in a program that combines one-on-one coaching, group coaching and a mastermind. I can’t say yet how it’s affected my business since the program just started, but I’m confident it will move me forward faster and in ways that just wouldn’t happen on my own.” — Stacy Firth

So mamas, we want to know: what type of support do you rely on in your life + business? Coaching? Masterminds? Something else? Or are you still trying to find the right support for you? Let us know in the comments, or join the conversation on Facebook or Instagram.


Emily Cretella is the founder of MotherHustle.com, as well as the copywriting and content marketing firm CursiveContent.com, where she helps clients create + share stories their audiences love.

She adores being mom to her two little ladies and drinking obscene amounts of coffee from mugs with pithy sayings. Find her on Instagram, and learn more about ways you can collaborate with MotherHustle. 


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  • Jackie

    Hey Ladies!!!
    I own XOXO Invites with my sister and I love the idea of mastermind groups. Where do I go to find one? I follow Heart Centered Buisness group and have had lots of coffee chats with ladies everywhere. Some where really eye opening but never really had a group to be a part of. I would love to learn more. Thank you!!

    June 21, 2017 at 8:51 pm

  • admin

    Hey Jackie! You’re right: it can be hard to find a mastermind unless you know someone like a coach who is putting one together. You can, however, create your own. Think about other women you know who are at similar levels in their business yet have different areas of expertise and talk to them about the possibility of putting a group together. It could be small and intimate. Also, Reina from HCBB has a guide on how to put your own mastermind together, so check out her blog. AND … stay tuned here in the future, because we’re hoping to build some of those community aspects into MotherHustle 🙂

    June 23, 2017 at 12:05 am

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