Business Video Made Simple, From One Mama to Another - by Trena Little MotherHustle
How can you incorporate video into your business strategy and keep it simple? Trena Little has three tips today to get you started, mama.

Video content can seem super overwhelming.  There’s the equipment, the content, putting yourself out there, and let’s not forget trying to actually find time to look presentable with our children running around the house. 

(Because I know, as a mom it’s hard to find time to wash our hair and put any type of makeup on — let alone get camera ready!)

But video content is the best way to build your authority and become more visible in your business. Video is proven to connect much faster than any other platform. In fact, more than 87% of online marketers are already using video content and 51% of professional marketers named video as the type of content with best ROI.

So how can you incorporate video into your business strategy and keep it simple?  I’ve got three tips today to get you started, mama.

#1: Talk about something you are passionate about.

Staring at a camera lense can be intimidating. What is the person on the other end going to think of me? How can I sound professional? How can I look confident?

Start with something you know and love. You are obviously an expert in something. Wedding planning, social media, graphic design … talk about something you know like the back of your hand. It will make it much easier to share on video.

Also, make it something you are passionate about. Obviously, if you started a wedding planning business, you are more than likely passionate about the industry. Your passion will definitely show through the camera and make people much more excited to watch your content and connect with you.

#2: Use equipment you already have.

The biggest question I get from my clients and students is, “What equipment do I need to buy?” They often hold off on creating video content until they have the “perfect” film studio they think they need before they even get started.

The problem is, you don’t know what you need until you get started. Maybe you have a room that gets amazing light already and you don’t need to buy lighting. Maybe your camera records great videos and you don’t need to drop a thousand dollars on a DSLR.

Get started with what you already have. So many people now are using iPhone for everything. In fact, some directors are filming feature movies with iPhone. The cell phone camera has come a long way in the past few years, so that now it’s perfectly acceptable to get started with your cell phone camera.

And one of the bonuses of using your cell phone, especially if it’s an iPhone, is that you already have an amazing video editing app (iMovie) on your phone. That means you can edit and upload directly to YouTube from your phone.

#3: Be yourself and let your quirks show.

I know we are our own biggest critics. We think to ourselves, “I created this perfect professional brand and I don’t want anything to tarnish it.” We want to make sure we look just as professional as our brand.

The reality is, we aren’t robots and no one is perfect.  

Your community is much more likely to connect with you when you show your true self. I know my bottom teeth are not straight and it really bothers me. I could have let that stop me from creating video content, but I didn’t.

And the funny thing is, no one has even mentioned it to me! I see it in every single one of my videos and cringe but no one else sees it or says anything to me about it.

Even though you think your appearance isn’t right or your accent isn’t what people will like or maybe you are just overly excited about EVERYTHING, let it show.

I love the saying, “Your vibe will attract your tribe.” So be happy, be passionate, be you! Your people will find you and you will soon realize, video can be pretty simple when you get out of your own head.

Want more insights from Trena on this topic? She has a YouTube video for you.

As a video and Youtube strategist, Trena Little helps online business owners create a video content strategy that works for their business. Being a busy business owner herself, she understands the importance of making video simple and painless but effective and lasting.  Her Youtube videos are her sales team and they do the heavy lifting for free! When she’s not in front of a camera, she’s in her “mom-iform” of yoga pants and a tee chasing her two kids around alongside her husband, her high school sweetheart. Find her on YouTube (of course), Instagram and Facebook


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